High fashion boutique for stylish tweens

When I was a bratty, fashion-obsessed pre-adolescent I would have killed for a store that, you know,

spoke

to me. 

So even though I'm all grown up, I'm still excited to hear about

Play Couture

, a boutique opening in Beverly Hills this week. Catering exclusively to the 7-16 set, the store will carry collections by

Miss Grant, LA Made, Miss Sixty, Diesel, Junk Food, Keds, Pazitos, Moschino, IT Jeans, Kicco Kids, Havainas, Ed Hardy, Paul Frank, Awake, and Anjewels

to name a few and owner

Trevor Levin

, was born and raised in Los Angeles and went to Beverly Hills High School—so he understands the need among pre-adolescents to look uncommonly stylish.

Play Couture is located at 253 S. Beverly Dr. Beverly Hills, CA  90212, tel: 310-858-8413.
(Photo of tween fashionista Ryan Newman, who plays young Hannah Montana.)